In support of Theodora, a non-profit organization dedicated to bringing smiles to children, TAG Heuer organized a unique tennis charity match in the Parisian Champs Elysees store. This is another powerful interpretation of TAG Heuer’s ‘Fear of Challenge without Challenge’.
Paris, May 18, 2015-The French Open in Roland Garros is about to start. In response to the charity call of TAG Heuer, famous tennis player TAG Heuer brand ambassador Maria Shah Rabova and Nishikori staged a special and wonderful charity challenge in front of the audience on the Champs-Elysées in Paris. Former French Open champion Zhang Depei also participated as a referee.
Theodora, a non-profit organization that aims to build beliefs and bring smiles to children in pain, has joined hands with TAG Heuer to host this unique charity challenge-players take turns playing tennis with foam. TAG Heuer’s goal in front of the store window. The competition stipulates that the player who hits the most goals within a limited time wins. Zhang Depei scored for both sides of the game as a referee, while two tennis champions Sharapova and Nishikori each coached a children’s team, hitting as many targets on the window as possible within the time period.
After the competition, Mathieu Selzer, TAG Heuer’s French brand director, represented TAG Heuer on behalf of TAG Heuer and donated 10,000 Euros to Theodora in support. Theodora is committed to reducing the psychological burden on children among sick children. They often organize professionally trained clowns to visit autistic children and other children in need of special care and bring them happy performances.
Maria Sharapova: TAG Heuer Global Brand Ambassador, 2014 French Open Open Championship, WTA ranked second, won trophies 34 times on the World Tour, including 5 Grand Slam titles.