Longines, a well-known Swiss watch manufacturer, became a partner of the 2011 Beijing International Equestrian Masters. With a passion for equestrian sports, Longines has successfully designated time for various CSIO equestrian obstacle courses including the National Cup. Longines, known for its elegance, will exquisitely express the precision and charm of equestrian sports with its exquisite column wheel chronograph stopwatch. The history of Longines’ participation in equestrian sports can be traced back to 1926. This year, the brand is the official timekeeper of the CHIO (Concours Hippique International Officiel) International Horse Show held in Geneva. This time as a partner of the 2011 Beijing International Equestrian Masters, the famous Swiss watch manufacturer Longines has continued the glory of cooperation between the brand and equestrian sports for more than 80 years. From the beginning of cooperation with equestrian sports, Longines is proud to cooperate with more than 100 national and international equestrian events, and has designated time for a variety of events, such as the World Championship, European Championship, CSIO Equestrian Obstacle Race and the Arab Equestrian Federation. Type events. Longines is also the official timekeeper for top flat horse racing, such as the French Diana Racing Grand Prix, the Royal Ascot Jockey Club, the Melbourne Cup Horse Racing Festival, the Dubai Horse World Cup, the Longines Singapore Gold Cup and the Kentucky Derby Jockey Club. The 2011 Beijing International Equestrian Masters is the highest standard equestrian event in China and even in Asia. International and domestic master riders are invited to attend. This year’s Masters will be held at the Bird’s Nest, the world-famous National Stadium of China. International riders will be led by German rider Ludger Beerbaum. There are also nine worlds in Germany, Switzerland, Italy, France and Belgium. Top riders compete. Zhu Meimei, who has represented China in the international arena and Olympic rider Huang Zuping, will gather in the bird’s nest and start a fierce and exciting competition. Longines will present a watch that perfectly embodies the brand philosophy and ‘elegant attitude, true personality’ in the 2011 Beijing International Equestrian Masters-Longines watch column-wheel chronograph stopwatch with classic and delicate beauty, stainless steel watch The case is equipped with an exclusive blue column-wheel automatic winding movement, and the movement of the movement can be appreciated through the transparent sapphire crystal case back. The silver dial has a 13-hour scale, and the chronograph functions include a central hand, a 30-minute cumulative dial and a 12-hour cumulative dial. A dark brown crocodile leather watch adds a finishing touch to this elegant watch.
Patek Philippe Star Caliber 2000 Pocket Watch
Patek Philippe ‘Shanghai’ World Time Limited Edition Platinum
‘No one can really own Patek Philippe, just for the next generation of custody.’ This is the classic slogan of Patek Philippe. Every Patek Philippe consumer believes that every Patek Philippe watch is designed, manufactured and tested to pass it on from generation to generation.
The next day, the Patek Philippe Residence was settled in Shanghai, replacing its Shanghai store, becoming the second “home” of Patek Philippe with a history of 174 years outside Geneva.
‘We want to create a place for Chinese consumers that is different from other specialty stores or stores. The intimate hospitality of Patek Philippe will make them feel at home and comfortable. This reflects our foothold. Market strategies for service to enhance customer experience, and brand commitment to China. ‘
Inheriting family history and brand value
I walked into the Patek Philippe Palace, as if coming to a quiet and beautiful garden world. The 100-year-old Lo Hansong, the 200-year-old magnolia … are full of greenery, and the flashy noise of the city is suddenly thrown out of the clouds.
After more than two years of design, restoration and preparation, the Patek Philippe Residence is similar to the distinguished experience of the Patek Philippe Geneva Salon, facing Chinese consumers with the highest specifications, creating a precedent for Patek Philippe in Asia. Yuandi focuses on the display of various world-renowned Patek Philippe timepieces, allowing more watch lovers to experience the uniqueness and temperament of Patek Philippe first-hand while admiring the beauty of many precision timepieces.
Today, the Patek Philippe Residence has replaced the Shanghai store, becoming the only place in the world named ‘Maison’ for Patek Philippe. Currently, Patek Philippe has three salons worldwide, located in Geneva, London and Paris. Compared with Salon, ‘Pakida Philippe Yuandi’ has a unique status. It strengthens the ‘service-oriented’ market strategy and brand commitment in China. At the same time, the building of the “Baidu Philippe Residence” located on the Bund source was formerly the official residence of the British Consulate General in Shanghai. The special geographical location and historical background have better shaped the unique image of Patek Philippe.
全新 New upgrade of customer service center
For the rapidly growing Chinese market in the high-end consumer sector, Patek Philippe has adopted a stable and service-oriented market strategy and has two customer service centers in Shanghai and Beijing. Designed to provide Chinese consumers with the most professional lifelong services from the brand.
With the opening of Patek Philippe Yuandi, Patek Philippe Shanghai Customer Service Center was newly upgraded. From the original Bund 18 store, it was relocated to the new independent site of Yifeng Bund Yuandi, which covers an area of nearly 1,000 square meters. The interior space is strictly in accordance with the global uniform standards of Geneva headquarters, creating a completely transparent and dust-free repair room, providing the best ‘medical’ environment for watchmakers and every watch. All maintenance and inspection equipment of the service center are imported from Patek Philippe’s Geneva headquarters, and the Geneva professional team in Shanghai completes the installation and testing in person.
It is understood that the Patek Philippe China customer service team is composed of professional watch technology teams from different countries such as China and Switzerland, and has received strict and complete multi-level training system for watchmakers from Patek Philippe for at least 4 weeks. Increasing the difficulty level by level. All professional training is held at the Patek Philippe Geneva Training Center, designed to give every Patek Philippe watch technical professional a high degree of control over every watch skill.
推 Limited edition for Yuandi
Patek Philippe specially designed a limited edition ‘Shanghai’ world timetable model in rose gold and white gold (25 pieces each) to celebrate the opening of Yuandi. Its 24-hour dial is marked with the red ‘Shanghai’ in the east eight district instead of the usual display. ‘Hong Kong’.
Jumbo timepieces on display for one month
To celebrate the opening of the Patek Philippe Residence, the brand set up a one-month special exhibition featuring 23 hand-crafted precious artworks including filigree enamel dome clocks, hand-carved Baccarat crystal dome clocks, hand-carved pocket watches and Unique high jewelry watch. With 21 special features, the legendary Star Caliber 2000 is the third most complicated pocket watch in the world. These timepieces are unique artistic treasures and are specially transported from Geneva to Shanghai.
Swiss Kunlun Watch, which has a history of 50 years, recently held a classic display party at the Solomon Watch & Jewellery Store in Jinmao Fashion Lifestyle Center. The models that participated in the Baselworld Watch & Jewellery Show 2006 were unveiled one after another: the sporty Admiral’s Cup series, the highly skilled hand-painted watch, the maverick Bubbles series, a special limited edition, the luxurious gold coin watch and Creative and unique Golden Bridge watches and so on, these beautiful wheels of time make people fascinated by the beautiful time story …
Buckingham Toucan Watch
It is worth mentioning that Kunlun Watch is proud of its hand-painted watches. Since its first launch, it has won the attention of many fashionistas. The Classical Chevalier de Monfort watch, Buckingham Birds of Paradise watch and Classical Pearl Dragon watch are all wonderful. The ingeniousness of the fine arts. Kunlun watch’s fine painting has three different techniques, including enamel painting, plane fine painting and mother-of-pearl carving and drawing. The fine painting process that has long been forgotten by the altar is highly respected by Kunlun watch. return. The colorful toucan, Toucan, lingers among the tropical frangipani flowers. The hand-painted mother-of-pearl surface brings a sense of harmony and joy, and the 18K white gold case set with 3.30 cal diamonds completes the perfect frame for a pair of birds made these two days. Toucan watch is Kunlun watch’s 2006 art series, limited to 50 models worldwide, each of which has a unique color palette.
Débutante women’s watch
Débutante women’s watches are elegant in design, exquisite in craftsmanship, and versatile in shape, catering to the tastes and temperaments of different women. The surface of the white mother-of-pearl is lined with a diamond outer ring, shining like a starlight. The watch is equipped with a set of three rings that can be replaced, set with emerald peridot, sky blue crystal and pink crystal, worn on the wrist, which is extremely noble and elegant. Débutante also has a set of four and a set of six bracelets, which greatly enhance the freedom of companionship, and the bracelet’s fastening structure specially designed for this watch makes the replacement faster and safer. In addition to the basic three bracelets, the pretty Débutante women’s watch can also be fitted with a diamond, amethyst or golden bracelet.
Golden Bridge Timepiece
Born 25 years ago, the Golden Bridge watch has a highly sophisticated structure, creating a revolutionary watch design pioneer for the global watchmaking industry. The watch’s sapphire crystal case back reveals the mystery of time-hand-crafted splint bridges, tiny gears, hollow black gold hands and a unique winding system with sliding springs, each part creating a floating air feel . The Golden Bridge watch successfully combines the essence of jewellery and watchmaking technology, which is the pinnacle of watchmaking. The Golden Bridge watch, which was selected by Kunlun Watch to celebrate the brand’s 50th anniversary, has returned with a good reputation since last year, and this year introduced two new designs with a new attitude. Kunlun watch pours this classic masterpiece with a new design concept. It combines the two elements of crystal transparency and high-quality metal: the original 950 platinum design is accompanied by the pink gold movement, which instantly warms the heart of the watch. Up, while the platinum model is set with diamonds, making the sophisticated design even more brilliant.
Admiral’s Cup 44 chronograph
Named after the distinguished Admiral Cup of the International Sailing Grand Prix, the latest model of the series, the new 44 stopwatch from the Admiral’s Cup series, is now on display. The case diameter is 44 mm and the large 12-sided bezel is decorated with 12 distinctively colored marine bunting flags as hour markers. This chronograph stopwatch is available in 18K red gold and high-quality stainless steel. The strap is newly designed black or blue vulcanized rubber and decorated with red gold or steel Admiral’s Cup folding safety buckle. In addition, the self-winding chronograph movement in the Admiral’s Cup 44 chronograph has been certified by the Swiss Official Observatory Inspection Bureau for precision timers.
Bubble Royal Flush
In the world of poker, holding a straight flush composed of big cards is invincible at any time; in the world of watches, wearing a Kunlun watch’s Bubble Royal Flush, one of which is an A flush of five flush straights, will definitely make the player Have fun! The Bubble Royal Flush is the sixth special limited edition watch from the Bubbles collection and was only produced in 2006. The chic arched sapphire crystal surface brings the fortune of this set of winning brands to the wearer, making the player attack on the table. The currency symbol on the big three-pin balance hammer reminds the player of the purpose of this thing. Polished stainless steel case, specially designed to reduce reflections to keep the brand on hand. Stainless steel or 18K red gold case with self-winding movement, both watches come with crocodile leather straps and are also available with or without diamonds.
Gold Coin Watch
The US $ 10 Eagle Gold Coin watch produced by Kunlun Watch has been loved for many years after it was discontinued a few years ago, so it was decided to launch it again. Watchmaking with gold coins is a process that requires state-of-the-art technology-22k gold coins will be cut into two along the side of the coin and used as the surface and case back. Movement. This stunning piece of art is fixed with a solid gold ring engraved with gold coins, and a gold watch is born, each of which is hand-inserted. Although the gold coin timepiece was not originally created by Kunlun Watch, the gold coin timepiece was limited to the pocket watch style. Since the introduction of sapphire crystal in the early 1960s, Kunlun Watch has developed this distinctive image. Outstanding gold coin watch. Gold coin watches, whether it is a double eagle gold coin with a value of US $ 20 or an eagle gold coin with a value of $ 10, are regarded as masterpieces of clock technology. A favorite of business talent.
Every year at the Basel Watch Fair, I am looking forward to what kind of surprise CHANEL can bring us. Everyone knows that black and white are the most classic and representative elements of Chanel, and they always give new vitality in simplicity. At this year’s watch exhibition, the Watch House saw that many new Chanel watches have returned to the black series, which may be related to the death of Lafayette in February, bringing a grand farewell with the watch. This year’s Chanel not only launched the deep and elegant new Première Rock watch, but also applied Chanel’s signature element, tweed, to the watch design, providing another reason for women to chop their hands. But believe me, you can’t resist all watches!
A cool piece for women
CHANEL perfume bottle N ° 5
Place Vendôme (Fonden)
In 1987, Chanel launched the first classic watch for women-Premiere. Its octagonal dial design is inspired by the shape of the N ° 5 perfume bottle cap and the iconic silhouette of Paris’s Fontaine Place. For 30 years, it has become a classic in the field of fine watchmaking.
Première Rock watch launched in 2017, triple wrap steel and red leather strap, white mother-of-pearl dial, limited edition of 1,000 pieces
Première Rock watch launched in 2017
Première Rock watch launched in 2018, triple wrap stainless steel and gold fabric strap, mirror dial, limited edition of 1,000 pieces
New Première Rock Èdition Noire 2019 watch, triple wrap steel and black leather strap, black lacquered dial, black diamond carbon film (ADLC) coating, limited edition of 55 pieces
Compared with the Première Rock watch launched in the previous two years, the new three-layer wrap watch launched this year is cool and cool. Black has become the main theme but not monotonous, which highlights the sparkle of the diamond on the crown.
CHANEL Flap Bag Price: RMB 27,500
Chanel new premiere rock Èdition noire watch
The three-circle wrap watch has the least need to worry about how to match it. It is itself the most avant-garde trend. This time, the Première Rock Èdition Noire watch launched by Chanel will be unforgettable whether it is paired with Chanel’s classic bags to be an elegant lady or accompanied by red lips in leather clothes.
CHANEL Première Velours
Chanel Première Velours Diamonds
This year’s Premiere series also launched two black velvet-textured rubber straps. The Premiere Velours watch has a black lacquered dial. The Premiere Velours Diamonds watch is set with 116 brilliant cuts weighing approximately 0.38 carats. diamond. The two watches are light and dark, each with its own style. The velvet texture of the strap is highly advanced, and it is perfect for matching with Chanel’s high-end ready-to-wear.
Classic reproduction of tweed
Lady chanel wearing a tweed suit
The model wore a Chanel tweed suit and appeared on the American version of ‘VOGUE’ in October 1961
Anyone who knows Chanel knows that tweed is one of the classic elements of the brand and a famous role on the fashion stage. This fabric was first produced in Scotland and was a traditional men’s fabric at the time. In the 1920s, Ms. Chanel first pioneered the use of tweed fabrics for women’s clothing design, and was then continuously innovated and carried forward in Karl Lagerfeld’s designs. This year’s BOY · FRIEND series of watches launched by Chanel applied this element to watch design, subverting the design principles of classic women’s watches.
CHANEL BOY · FRIEND TWEEDY STRAP Tweed Watch
CHANEL BOY · FRIEND TWEEDY STRAP Tweed Watch
The BOY · FRIEND TWEEDY STRAP tweed strap watch reinterprets this classic element. The 18K gold bezel and case watch uses a black and gold tweed strap, stainless steel bezel and watch. The case watch is made of black and silver tweed. The wearable scenes of these two watches are more abundant, whether it is formal occasions or friends gathering, they show full femininity. Maybe you don’t need to wear Chinese clothes, it is enough to show taste on your wrist.
CHANEL BOY · FRIEND NEO TWEED watch, the dial is decorated with a variety of different gray tone tweed patterns, limited edition of 1,000
CHANEL BOY · FRIEND TWEED ART watch, big fire enamel dial, tweed pattern, limited edition of 20 pieces
CHANEL BOY · FRIEND TWEED ART watch, big fire enamel dial, tweed pattern, limited edition of 20 pieces
In addition to the application on the strap, this time Chanel also used the pattern of the fabric for the dial. The BOY · FRIEND NEO TWEED watch is cool, with a low-key elegance of the tweed pattern in different gray tones; the BOY · FRIEND TWEED ART watch adds a bit of naughty, and is endowed with feminine femininity. Pink, which girl Can you refuse to wear it for a date?
Chanel is like this. It will never be easily defined and has been surpassing conventional imagination. This spring, will you choose the cool Première or the fresh BOY · FRIEND?
The famous watchmaker Bucherer from Lucerne, Switzerland, has launched a new white-style poetry series. Its interlaced hollow case is exquisite in design and craftsmanship. The word Pathos represents dignity and passion, and the White Poetry series has won the essence of this connotation. Based on the principles of perfect quality and unique style, watchmakers and R & D personnel have dedicated their enthusiasm in research and development, mastering traditional watchmaking techniques and first-class jewellery craftsmanship in different fields, making the watch exude unique beauty both inside and outside.
The 18K rose gold interlaced hollow case of the Bettich series, such as the aura blooming noble and dazzling; the polished rose gold and stainless steel two-tone strap continue the pleasing gloss contrast; the elegant dial is embellished with simple magnificent decorative details , Rose gold scale and roman numerals micro-bright brilliance; the crown pattern decoration and the case halo design echo the meticulous attention to detail; the jewellery craftsmen are skilled, and the timepieces from their pens not only follow the magnificent aesthetics, worn on the jade wrist More comfortable fit.
The Bettich series is equipped with a high-quality mechanical movement, which is accurate and accurate. The design of the production process from the inside to the outside is also perfect. It can be described as having both inside and outside, and the charm of transcendent temperament is eye-catching. Whether you wear the Beatrice Queen watch or the smaller Beatrice Princess watch, the luxurious style and style are also known at a glance!
At the same time, the special report team of the Watch House has also rushed to the scene of the watch exhibition to bring you the latest and latest watch information. For more details about Baselworld 2014, please pay attention to our special report page.
2014 Basel Watch Show Special Website:
The Italian jewelry family BVLGARI Bulgari celebrated the opening with Shanghai Shangjia Center and held an opening reception for its brand-new boutique. Golden Globe Award for Best Actress, Miss Hollywood’s Jessica Chastain, who has been nominated for two Best Academy Awards for Best Actress, came to the scene with Lei Leo, Managing Director of BVLGARI Greater China Mr. Jia Wen toasted the opening of Shanghai Shangjia Center.
Ms. Jessica Chase appeared at the event wearing BVLGARI Bulgari high-end jewellery. Once the Chinese clothing was added to the infinite style, the noble temperament and the shining jewellery perfectly blended, deducting the BVLGARI Bulgari’s low-key and luxurious elegance. As an important guest invited by the 16th Shanghai International Film Festival, Ms. Jessica Chas was invited to visit China as the creator of the film ‘Assassination of Bin Laden’. Speaking of feelings about attending the event, Jessica said: ‘This is my first time in Shanghai and I am very happy to participate in the Shanghai Film Festival and to participate in the opening of the new Bvlgari boutique here. At the just-concluded Cannes Film Festival, I participated in the premiere of ‘Cleopatra’ with Bvlgari; today I also participated in the opening of the Bvlgari boutique, which may be what the Chinese say ” ‘Fate.’ I personally like Bulgari’s jewelry very much. Every piece of it reflects the unremitting pursuit of excellence, and the design of this boutique is in line with this pursuit. ‘
The design of the BVLGARI Bvlgari boutique at Gucci Shangjia Center reflects the modern style of timeless beauty, perfectly interpreting BVLGARI’s immortal reputation and its long history from Italy. The appearance of the new boutique pays tribute to BVLGARI’s iconic serpentine design, giving a strong visual impact. Three different metallic shades presented in BVLGARI jewelry-gold, white gold and rose gold are ingeniously used in the design of boutiques to create waterfall-like golden scales, coupled with a large light box design, A piece of BVLGARI Bvlgari works set off the score, making people linger.
The total area of the boutique is about 240 square meters. The columns and display cabinets at the entrance are particularly eye-catching. It is like inviting guests to the store to see the BVLGARI Bvlgari world created by Bvlgari’s unparalleled jewelry, watches and accessories. The ‘8’ central central counter and the precious Murano chandeliers (designed by the famous designer Angelo Mangiarotti and carefully carved by Italian glassmakers) pay tribute to traditional Chinese culture and Italian craftsmanship. The ingenious VIP area in the store displays the most precious creations, allowing guests to slowly watch in a completely private environment and fully experience the essence of Italian classic jewelry art.
As the saying goes, ‘the poor play cars, the rich play watches’, but the watches are not necessarily astronomical prices. The average working class is in a state of intense work every day and is under tremendous pressure of life. Naturally, you will not buy too luxurious watches. If you are new to watches, then what you need most is the practicability of the watch. Below we will use 20,000 yuan as the budget to find those high-quality watches for your peace of mind and comfort.
Longines MasterCollection L2.518.104.22.168 watch
Comment on the watch: The Longines Master Series watches show the brand’s simple design style. The case made of stainless steel is itself a mature and restrained sign. In summer, it does not need to consider the corrosion of sweat stains. The dial of the watch uses white with blue steel hands, clear Arabic numerals, and looks more noble and glamorous. At the same time, Longines’ LOGO played a very good embellishment effect, and the calendar window at 3 o’clock also put on the dial.
The watch is exquisite and beautiful in appearance design. The stainless steel case, white dial, and folding clasp give the watch a very elegant temperament. The movement modified from ETA2892-A2 also gives the watch its performance. Very strong support, the wearing feel and operation feel of the watch are also very good. The current price is about 15,400 yuan. Buying a watch with Longines’ ETA2892-A2 movement at this price, I think it is still very cost-effective. Owning a Longines masterpiece series watch, show elegant life attitude, Zhang Yang true personality. Finally, this watch also has a ladies’ pairing table to choose from.
Series: Master Craftsman MasterCollection
Style: Automatic, 36 mm, men
Material: Stainless steel
RMB: ¥ 15,400
For more watch details, please click: TAG Heuer Submarine WAN2111.BA0822 watch
Review of the models: TAGHeuer with a clear sports image also has a lot of achievements in diving watches. As early as 1895, TAGHeuer not only entered the field of underwater sports, but also its first waterproof watch The case has applied for a patent. The watch introduced next is the TAG Heuer 300MCalibre5 automatic watch. This watch is made of stainless steel with a 41 mm case, and the dial and rotating bezel are blue, symbolizing the freedom and breadth of the ocean, and with a unidirectional rotating bezel. Through the scratch-resistant sapphire crystal, you can see the TAG Heuer family logo appears at 12 o’clock, and the calendar display window is at 3 o’clock.
Luminous display hands and time scales, so that the wearer can know the time clearly under the water. The second hand on the dial is orange, which is particularly conspicuous, with bright and vibrant colors. The silver stainless steel bracelet with folding buckle is not only beautiful to wear, but also practical and convenient. Finally, the water-resistant depth of this watch is 300 meters, which is enough to meet the daily diving friends. The current price is about RMB 16,400, and many friends who like sports watches can choose.
Brand: TAG Heuer
Style: Automatic, 41 mm, men
Material: Stainless steel
RMB: ¥ 16,400
For more watch details, please click: NOMOSTangente 172 watch
Watch reviews: German watchmakers from NOMOS have used their meticulous craftsmanship to create mechanical watches with outstanding quality and unique designs, showing the superb skills of German watchmaking. The overall design of NOMOS is extremely simple. Not luxury, but the essence of pursuing time art, which is the biggest feature of NOMOS. 35 mm white dial design, blue steel hands, clear grasp of time at a glance. At 6 o’clock, the small seconds dial is designed, and the minute display uses an orbital display, which will make people count the grid in their leisure time. There is also a power reserve display at 12 o’clock. A touch of red appears very striking on the white dial, reminding the wearer of the energy status of the watch at all times, showing the intimateness of the brand in subtleties.
The special beauty of the hands is unforgettable. The straight-line hands made with the ‘green roast’ technology are considered to be classics of simple design. Even young people who are not interested in collecting watches will be moved by this sense of popularity. . The stainless steel case is sturdy and matched with a black horse leather strap. The strap is beautiful and tough, and it is very comfortable on the wrist.
Style: Manual Machinery, 35mm, Men
Material: Stainless steel
RMB: ¥ 21,200
For more watch details, please click: Mido Moon Phase Series M8607.4.M1.1
Watch comments: The reason for choosing a moon phase watch is to balance the needs of different people, and the moon phase can be displayed within 10,000 yuan. Mido’s watchmaking philosophy is a combination of timeless design and practical functions rather than following the trend. The real design is more durable than the trend.
This watch is made of stainless steel to create a 42mm case. This watch has basic chronograph functions and moon phase display functions to maximize the wearer’s play. Through the mirror, you can clearly see the exquisite design of the dial, the date is displayed on the outer ring, and the simple Arabic numerals are simple and clear at a glance. The two small dials of the twelve-hour and thirty-minute counters echo each other, located at 6 o’clock and 12 o’clock, respectively. At the same time, the two dials also include a weekly calendar display window and a moon phase display.
Series: Belem Sairee
Style: Automatic, 42 mm, men
Material: Stainless steel
RMB: ¥ 19,800
For more watch details, please click: mido / 8542 /
Summary: A watch implies a delicate, revealing a punctuality, showing a steady, indispensable in men’s equipment is a watch, which is lower-profile than a luxury car, more than a ring Practical, but also allows you to know how to cherish time while paying attention to it. Whether it is a birthday anniversary, a moment of career progress, or a memorable day, you can choose to buy a watch for yourself or a loved one. A gift is not valued, but a blessing. I hope the above four watches Can help friends in need. (Picture / text watch home Li Shuai)
What should the Chinese watch fair be like? Watch enthusiasts who are concerned about the watch industry may know SIHH Geneva International Watch Fair, BASEL Basel International Watch & Jewellery Show. What you may not know is that China also has its own international watch exhibition. Recently, the 30th China (Shenzhen) International Watch & Clock Fair was held in Shenzhen as scheduled. Today, the Shenzhen International Watch & Clock Fair and the ‘Year of Era’, the Watch House has also been to Shenzhen for many years and participated in the feast of Chinese watches and clocks in this hot land. What exactly do we Chinese watch exhibitions look like? Then look down.
Inside Shenzhen International Watch & Clock Exhibition Hall
The 30th Shenzhen Watch & Clock Fair was held in Shenzhen Convention and Exhibition Center
The full name is China (Shenzhen) International Watch & Clock Fair (CWCF), which is the largest professional watch and jewelry exhibition in Mainland China. It was founded in 1988 and has been held for 30 consecutive years. It is well-known for its comprehensive, organizational specialization and internationalization.
The 30th Shenzhen International Watch & Clock Fair will be held from 6.20-6.23
Since 2010, the China Watch Association and Shenzhen Watch Industry Association have reached a consensus. The China (Beijing) International Watch Exhibition and the China (Shenzhen) International Watch Exhibition are integrated into one, fully integrating domestic and overseas resources, and perfectly interpreting China’s only domestic market. International large-scale professional watch exhibition and international watch fashion trading platform.
The opening ceremony of the Shenzhen Watch Fair
Visitors to the exhibition
The Chinese have not formally entered the modern watch industry for a long time. In this century-long history, we are more drawn from Western watchmaking culture and can be used for our watch skills. But until now, Swiss watchmaking has occupied the top spot in fine watchmaking. Our Chinese local brands are still following the people-friendly route. From the perspective of positioning and route, Chinese watchmaking and Swiss watchmaking are fundamentally different.
Young people visiting watch exhibitions this year show an upward trend
Consumers who watch watches carefully at the Porsche booth
What is the difference between the ‘thirties’ Shenzhen watch exhibition and the ‘twenties’ Shenzhen watch exhibition? ‘Rejuvenation’, ‘Product refinement’ and ‘Facing pain points’ are the biggest differences in my experience this time.
In fact, the rising trend of young consumer groups in luxury and high-end consumption did not start in the past two years. Some research studies show that the consumption power of the younger generation in China is catching up with the ‘post-60s’ and ‘post-70s’, but this is only the result of data display and survey research. We are more likely to be middle-aged in the watch market People-oriented group. At this year’s Shenzhen Watch Fair, there were significantly more young faces coming to watch the show.
Young people outside the Fiyta booth
Young girls in front of the Dickies booth
What attracted these fresh faces? Of course, fun, novel, and youthful products can attract these young people here.
Venue layout of Marvel elements
Hello Kitty is more attractive to girls with a girly heart
In the layout of the pavilion, Fiyta’s aviation theme this year has made a good fusion with the flying murals in Dunhuang, China. It is also more lively and younger than the previous arrangement.
Aviation Elements in the Fiyta Pavilion
The flying pigeons representing the brand culture have also joined the aviation element design
In addition to the youthfulness of the venue layout, the products launched by the brand also cater more to the aesthetics of young people. Including more ostentatious design, practical performance and price that is more acceptable to young people.
The design of ROMAGO is mainly based on the square case and large-diameter design.
The design of Fiyta aviation watches is inspired by aviation
Beijing Watch launched a replica military watch this year, priced at 1,980 yuan
Conceptual female watch from Porsche
Rejuvenating and focusing on the female market is a key point in this year’s national watch trend. The prices of these watches are relatively close to the people. This is one of the reasons why it is more attractive to young people.
Second, the product is more detailed
The term product refinement is also very well understood. I have been to foreign watch and clock exhibitions, because most of them are mainly mechanical watches, so in the product details, we have done a better job in China. At the Shenzhen Watch & Clock Fair, you can not only see brand pavilions of different styles and positioning, you can also see showcases of accessories such as mechanical movements, watch bands, mirrors and so on.
Smart wearable products have also become a highlight of the Shenzhen Watch & Clock Fair
Miota movement exclusively for Citizen
If the main venue is the “battlefield” of the mainstream domestic watch brands, then the watch accessories of the subsidiary hall will become more attractive to consumers and investors interested in the accessory market. Due to its unique geographical environment and political policies, Shenzhen’s handicraft manufacturing industry is more developed than other regions in China.
Exhibitors introduce their products to consumers
Targeted and selective watch exhibitions are also the choice of many people
This year’s main push for women’s watch series
In terms of product refinement and direction refinement, Shenzhen Watch Fair’s performance is impressive. Regardless of the concept of the brand or the planning of the watch exhibition itself, these exhibitors and consumers, as well as those who visit the watch exhibition, have provided relatively great convenience. This allows us to find what we are looking for in the exhibition more quickly and easily.
Facing pain points
This is the most profound point I felt at this exhibition. The ‘pain point’ euphemistic expression is to face our shortcomings. First of all, there must be a congenital deficiency in the Chinese watch industry. Our history of entering the modern watch industry is still too young compared to Western countries. Advanced watchmaking technology and professional watchmaking talents lag far behind abroad. These are the places we still need to improve and chase, and at this exhibition, I heard a neutral, fair and free voice.
Shenzhen Clock and Watch Fair held forum activities on different topics
Independent watchmakers also set up a special display area at the watch exhibition
30th Anniversary Celebration
Among the forum speakers on these different topics, the president of the Watch Association, the pioneer of the wearable device industry, and the media people freely expressed their opinions. Regarding the development of Chinese watches and clocks, the person in charge of the Watch and Clock Association told us that in addition to ‘watches’, we have greater advantages in ‘clocks’ and the potential for development may be broader; when it comes to wearable devices, this is not entirely In the area of horology, industry pioneers said that maybe everyone on the road in the future will wear smart products that bring them convenience …
The venue center also has a live broadcast room
Facing the pain points and speaking for the present and future of Chinese watches and clocks, instead of ‘smugly complacent’ with some small achievements, this made me see the hope of Chinese watches and clocks. More and more people are paying attention to Chinese watches and clocks precisely because we are beginning to realize the shortcomings, constantly improve, and constantly optimize our products and mechanisms.
Shenzhen International Watch & Clock Fair with full media coverage and live broadcast
In the past, when people talked about national watches, many people might talk about ‘feelings’. This is also a point I once made. At the time, I simply thought that the development of national watches only left ‘feelings.’ But today, at the Shenzhen Watch Fair, which I was standing, I saw a lot of things beyond feelings. I saw the possibility, hope, and future. This is the result of the joint efforts of Chinese watchmakers. Maybe we started late, but I am proud to say that we are working hard and we will move towards a better tomorrow.
The new Panerai SUBMERSIBLE professional diving watch with a soft iron inner case creates a highly antimagnetic effect. The case thickness has been reduced by more than 10% compared to previous models, highlighting the technological achievements of the new P. 9010 movement.
The new Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanium is the latest model of Panerai’s first antimagnetic watch. The new P.9010 automatic movement is equipped with a three-day power reserve. The design has been advanced due to the reduced thickness of the case, making some details of the dial more perfect.
Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanium 3 day power reserve automatic professional diving anti-magnetic titanium watch construction guarantees excellent anti-magnetic performance, up to 40,000A / m (amps / meter), than the Swiss Watch Industry Guidelines (NIHS 90-10) The level prescribed by international standards is eight times higher. It is possible to achieve such extraordinary protection performance thanks to the special inner shell of soft iron, forming a Faraday shield, which isolates the movement from the magnetic field flow. The soft iron inner shell is just below the dial with the same material. The anti-magnetic design is not only used in extreme environments, but also in daily life-the electricity and current generated by daily necessities such as computers and mobile phones, which often expose watches to magnetic fields. The relevant magnetic field can seriously affect the operation of the watch and even cause the movement to stop rotating. The new Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanium 3 day power reserve automatic professional diving antimagnetic titanium watch effectively cancels obvious magnetic interference. The classic Luminor Submersible case is made of matte titanium, covered with a soft iron inner case, and the bridge is locked with a chain crown to help achieve a water resistance of 300 meters.
The new model is unique and shows its unique personality: the matte black ceramic disc is embedded in a rotating titanium-inlaid bezel, which is inlaid with a graduated scale to calculate the dive time. The bezel will only rotate counterclockwise to avoid disturbing the calculation of the dive time due to unexpected shocks. In addition, this new Panerai watch is equipped with the P.9010 self-developed movement, equipped with two extraordinary functions, which are extremely useful: the balance wheel balance device allows the watch to accurately time, and the quick-adjustment device allows the hour hand Beating back and forth in one hour units will never affect the operation of the watch.
The black dial of the Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanium (PAM01389) has a date display at 3 o’clock; the small seconds dial with blue Panerai hands is set at 9 o’clock Clock position, with a white linear luminous coating hour scale, ensuring excellent visibility at night and underwater. The scales, indicators and graduations are coated with Super-LumiNova®, which is easy to read even in the dark environment. At night or underwater, the 12 o’clock inlaid scale on the minute hand and bezel emits a dazzling blue light, replacing the traditional green glowing scale, which is always clearly readable and accurate in calculating the dive time. The watch has a black rubber strap with a trapezoidal matte titanium buckle.
LUMINOR SUBMERSIBLE 1950 AMAGNETIC 3 DAYS AUTOMATIC TITANIO —47 mm 3-day power reserve automatic professional diving antimagnetic titanium watch PAM01389
Movement: P.9010 self-winding mechanical movement, completely developed by Panerai.
Functions: Hours, minutes, small seconds and date display to calculate dive time.
Case: 47 mm, matte titanium.
Dial: black with luminous coated hour markers. Date display at 3 o’clock and small seconds at 9 o’clock.
Power reserve: 72 hours.
Water resistance: 30 bar (about 300 meters).
Montblanc introduced the brand’s exclusive patented external tourbillon for the first time to a new watch for women’s watches, giving the Baoxi series a new connotation, bringing a feminine charm and authentic style to modern women.
Following the successful launch of the Baoxi series perpetual calendar watch and the Baoxi Yueyuan series watch, Montblanc introduced the patented external tourbillon independently developed by the brand watchmaker into the ladies’ watch for the first time. A stylish modern woman.
Montblanc’s new Baoxi collection incorporates femininity and elegance into fine watchmaking. Traditional crafts such as engraved corrugations, precious stone inlays, micro-engraving, and hand-drawing all make the dial delicate. The curved lugs with multifaceted cutting, the carved onion-shaped crown and the brilliant bezel set with diamonds further demonstrate Montblanc’s superb skills and ingenuity. The design of leaf-shaped hands, floral Arabic numerals, rose gold-plated dot minute scales and hour scale inner rings also shows that Montblanc’s quest for the ultimate detail has penetrated into the creation of every Baoxi watch. in.
Modern Baoxi women enjoy pursuing their own style, so Montblanc has carefully equipped the new Baoxi watch with a replaceable strap device, so that every Baoxi woman can change the strap as long as she presses the button without any tools. Among them are classic black alligator leather straps and gorgeous calfskin straps. Replacing the strap is as easy, simple and convenient as changing a dress, so that women in the city can create their own fashion taste.
Montblanc Bohème Ultra Tourbillon Slim Watch and Montblanc Bohème Ultra Tourbillon Slim Jewelry Watch
The Montblanc Bohème external tourbillon ultra-thin watch perfectly blends the exquisite charm of a modern woman with self-confidence and fearlessness in high-end watchmaking, displaying the ‘Bao Xi spirit’ to the fullest. Montblanc has also introduced its MB M29.24 patented external tourbillon automatic winding mechanical movement for the first time to women’s watches.
This one-minute external tourbillon movement has been researched and designed by Montblanc watchmakers for more than three years. It is equipped with complex patented structures such as quick stop seconds and a miniature pendulum.
Compared with the traditional tourbillon device, the external tourbillon device has better performance. The weight of the frame is separated from the balance wheel, and the weight of the frame is extremely small, which effectively improves its accuracy and isochronism. The balance wheel has a diameter of 9.7 millimeters. It is set with 18 screws, of which 14 are fixed and the other 4 can be adjusted. This detailed design allows the external tourbillon device to perform better, continuing the foundation of the pure watchmaking tradition. In order to further improve the accuracy of the watch.
A barrel that provides a 48-hour power reserve is built into the main splint. In order to ensure the best balance between the barrel and the oscillating weight and balance wheel, Montblanc’s watchmaking workshops have carried out high-level research and development and testing to set the optimal position of the barrel in the movement structure.
Montblanc MB M29.24 external tourbillon automatic movement with a new miniature rotor. Unlike the traditional oscillating weight which usually covers half of the movement, the miniature oscillating weight makes it possible to see the beauty of mechanical movement through the transparent sapphire crystal case back. The entire device is only 4.5 mm thick, which is a remarkable thickness for a mechanical movement with such a complicated process.
The red hand on the tourbillon frame is used for the second hand indication, and has a practical quick stop function. The function of the device is closely related to the design of the brake lever. The brake lever can stop the large screw balance and the 18 screws on the balance and can be restarted when needed. To get the right end of the brake lever, the designer delved into the best geometry and dynamics, allowing the wearer to set the time precisely to the second while ensuring that the movement can be restarted immediately. The quick stop seconds device can stop the balance wheel instantly, instead of stopping the tourbillon frame, so it can prevent the balance of the balance wheel from affecting the accuracy when the tourbillon frame is stopped. All functions and operations are controlled by the crown at three o’clock.
This Montblanc self-made innovative movement is also decorated with a design that represents the highest level of watchmaking craftsmanship, presenting an elegant style and extraordinary craftsmanship: the bridge and the miniature oscillating weight are engraved with the ‘en éventail’ Geneva wave pattern, and the rod-shaped top The flywheel bridge is mirror-polished, the main splint is satin-finished, and the splint below the micro-rotor is decorated with sunburst.
Montblanc’s new Bao Xi series watches reflect the brand’s attention to detail everywhere in the design: Montblanc Bo Xi series external tourbillon ultra-thin watch silver and white mother-of-pearl dial engraved with exquisite corrugated; Montblanc Bo Xi series The external tourbillon ultra-thin jewelry watch is set with 144 top Wesselton diamonds (approximately 0.531 carats) in the center of the dial. Both watch bezels are set with 58 top Wesselton diamonds (approximately 1.39 carats), and the new 38mm diameter rose gold case is only 9.37mm thick, creating a slim and elegant feminine charm.
The curvaceous floral Arabic numerals, the exquisite hour scale inner circle and the luxurious rose gold dot minute scales also make Montblanc’s new Baoxi series watches more unique and unique.
In addition, Montblanc’s new Baoxi series external tourbillon ultra-thin jewellery watch is equipped with a replaceable strap device, and is equipped with a variety of colorful calfskins such as coffee brown, apricot yellow orange, poppy red, island blue or turquoise Strap.
In order to ensure the top quality and outstanding performance of the watch, the above two Baoxi series watches have passed the rigorous ‘Montblanc Lab 500 hours quality test’.
Montblanc Bohème ultra-thin jewelry watch with external tourbillon
Montblanc calibre MB M29.24
Movement type Self-winding mechanical movement with patented external tourbillon with quick stop and micro-rotor
Dimensions 30.6 mm diameter, 4.5 mm thickness
Number of components 202
Number of rubies 27
Power reserve about 48 hours
Balance wheel Flat ring with 18 screws
21,600 vibrations / hour (3 Hz)
Plywood, rhodium-plated, striped
Bridge plate rhodium-plated with ‘enEventail’ Geneva ripple
Display Central hours and minutes display, ‘six o’clock position’ with patented external tourbillon, rhodium-plated bridge (red arrow indicates seconds, one rotation per minute)
Case 18K rose gold (5N) case, 18K rose gold fixed bezel set with 58 top Wesselton diamonds (about 1.39 carats), lugs set with 12 diamonds (about 0.17 carats)
Crystal Dome-shaped sapphire crystal, scratch-resistant, anti-reflective coating
Case back 18K rose gold, recessed sapphire crystal glass window
Size 38 mm diameter, 9.37 mm thickness
Waterproof and sealing performance: about 30 meters (3 bar)
Crown 18K rose gold (5N), decorated with Montblanc patent-cut star diamonds (0.10 carat)
Dial White mother-of-pearl dial, decorated with 144 top Wesselton diamonds (approximately 0.531 carats), black Arabic numerals, rose gold-plated leaf hands
Strap black alligator leather strap, 18K rose gold (5N) pin buckle, set with a diamond (approximately 0.009 carats), and engraved Montblanc hexagonal white star logo; there are also a variety of color straps available: coffee brown, apricot orange Poppy red, island blue or turquoise green