In 2015, Swiss luxury watchmaker Hublot served as the official timekeeper of the Cricket World Cup, becoming the first luxury brand to establish a partnership with the International Cricket Council. Previously, Hublot has expanded its long-term partnership with the International Cricket Council, including this year’s Champions League and Women’s World Cup. As part of its partnership with cricket, Hublot announces its partnership with Cricket Australia to participate in the Ash Cup event from November 23, 2017 to January 8, 2018.
To pay tribute to the sport and celebrate the partnership, Hublot has created the classic fusion series ‘Ashes Cup’ limited chronograph. At an exclusive event hosted by the iconic Sydney Cricket Ground, Hublot brand ambassador Michael Clarke unveiled the mystery of the new watch, talked about his awesome cricket career and served as a commentator for the Ashes Cup member. Friends of the brand share their lunch with media partners, and they will be the first to experience the new watch in the iconic member pavilion.
Numerous subtle details give this watch a unique personality. The dial is decorated with some exclusive symbols directly related to cricket: the pointers in the two sub-dials are shaped like cricket bats, the triple scale at 12 o’clock reminiscent of the three-post gate on the cricket court, and the sapphire crystal strap Emblem Cup logo, dial and strap are decorated in ashes, and the calfskin strap is sewn in the same way as cricket. Hublot’s classic fusion series ‘Ashes Cup’ chronograph is limited to 32 pieces.