Chopard Chopard Shanghai Store Reopening

CHOPARD, a watch and jewelry family brand from Switzerland, has been adhering to the brand concept of pursuing excellence and innovation since its establishment in 1860. On August 20, 2015, the CHOPARD store located on the first floor of the Shanghai International Finance Center IFC reopened with its unique design. ▲ Thierry Despont, a well-known French architect, has adopted the design elements of fine jewelry for the first time.

Adhering to the globally unified innovative design concept and decoration style, the main tone is warm wood tones, combined with warm and comfortable soft lighting, to create a classic style with elegance and luxury without losing the warmth. The decorative details are exquisite, elegant and fashionable, which reflects the co-president Caroline of Chopard. Ms. Caroline Scheufele ‘want to encourage our friends and customers to explore and discover the colorful world of Chopard’.

The opening of the new store has specially launched the Happy Diamonds series, with a flying butterfly as the shape, creating a brand new jewelry watch. The exciting appearance design, combined with the exquisite and delicate manufacturing process, create a feminine and feminine touch. Two butterflies in relief form, paved with sapphires and brown diamonds, rest on the case of the Happy Diamonds Butterflies watch.

The same case and dial set with diamonds echo each other by wonderful arcs, and there are seven diamonds moving freely between the two arcs. In the center of the dial, beautiful diamonds outline the butterfly on the bottom of the purple mother-of-pearl.