The Italian jewelry family BVLGARI Bulgari celebrated the opening with Shanghai Shangjia Center and held an opening reception for its brand-new boutique. Golden Globe Award for Best Actress, Miss Hollywood’s Jessica Chastain, who has been nominated for two Best Academy Awards for Best Actress, came to the scene with Lei Leo, Managing Director of BVLGARI Greater China Mr. Jia Wen toasted the opening of Shanghai Shangjia Center.
Ms. Jessica Chase appeared at the event wearing BVLGARI Bulgari high-end jewellery. Once the Chinese clothing was added to the infinite style, the noble temperament and the shining jewellery perfectly blended, deducting the BVLGARI Bulgari’s low-key and luxurious elegance. As an important guest invited by the 16th Shanghai International Film Festival, Ms. Jessica Chas was invited to visit China as the creator of the film ‘Assassination of Bin Laden’. Speaking of feelings about attending the event, Jessica said: ‘This is my first time in Shanghai and I am very happy to participate in the Shanghai Film Festival and to participate in the opening of the new Bvlgari boutique here. At the just-concluded Cannes Film Festival, I participated in the premiere of ‘Cleopatra’ with Bvlgari; today I also participated in the opening of the Bvlgari boutique, which may be what the Chinese say ” ‘Fate.’ I personally like Bulgari’s jewelry very much. Every piece of it reflects the unremitting pursuit of excellence, and the design of this boutique is in line with this pursuit. ‘
The design of the BVLGARI Bvlgari boutique at Gucci Shangjia Center reflects the modern style of timeless beauty, perfectly interpreting BVLGARI’s immortal reputation and its long history from Italy. The appearance of the new boutique pays tribute to BVLGARI’s iconic serpentine design, giving a strong visual impact. Three different metallic shades presented in BVLGARI jewelry-gold, white gold and rose gold are ingeniously used in the design of boutiques to create waterfall-like golden scales, coupled with a large light box design, A piece of BVLGARI Bvlgari works set off the score, making people linger.
The total area of the boutique is about 240 square meters. The columns and display cabinets at the entrance are particularly eye-catching. It is like inviting guests to the store to see the BVLGARI Bvlgari world created by Bvlgari’s unparalleled jewelry, watches and accessories. The ‘8’ central central counter and the precious Murano chandeliers (designed by the famous designer Angelo Mangiarotti and carefully carved by Italian glassmakers) pay tribute to traditional Chinese culture and Italian craftsmanship. The ingenious VIP area in the store displays the most precious creations, allowing guests to slowly watch in a completely private environment and fully experience the essence of Italian classic jewelry art.