Longines, a well-known Swiss watch manufacturer, became a partner of the 2011 Beijing International Equestrian Masters. With a passion for equestrian sports, Longines has successfully designated time for various CSIO equestrian obstacle courses including the National Cup. Longines, known for its elegance, will exquisitely express the precision and charm of equestrian sports with its exquisite column wheel chronograph stopwatch. The history of Longines’ participation in equestrian sports can be traced back to 1926. This year, the brand is the official timekeeper of the CHIO (Concours Hippique International Officiel) International Horse Show held in Geneva. This time as a partner of the 2011 Beijing International Equestrian Masters, the famous Swiss watch manufacturer Longines has continued the glory of cooperation between the brand and equestrian sports for more than 80 years. From the beginning of cooperation with equestrian sports, Longines is proud to cooperate with more than 100 national and international equestrian events, and has designated time for a variety of events, such as the World Championship, European Championship, CSIO Equestrian Obstacle Race and the Arab Equestrian Federation. Type events. Longines is also the official timekeeper for top flat horse racing, such as the French Diana Racing Grand Prix, the Royal Ascot Jockey Club, the Melbourne Cup Horse Racing Festival, the Dubai Horse World Cup, the Longines Singapore Gold Cup and the Kentucky Derby Jockey Club. The 2011 Beijing International Equestrian Masters is the highest standard equestrian event in China and even in Asia. International and domestic master riders are invited to attend. This year’s Masters will be held at the Bird’s Nest, the world-famous National Stadium of China. International riders will be led by German rider Ludger Beerbaum. There are also nine worlds in Germany, Switzerland, Italy, France and Belgium. Top riders compete. Zhu Meimei, who has represented China in the international arena and Olympic rider Huang Zuping, will gather in the bird’s nest and start a fierce and exciting competition. Longines will present a watch that perfectly embodies the brand philosophy and ‘elegant attitude, true personality’ in the 2011 Beijing International Equestrian Masters-Longines watch column-wheel chronograph stopwatch with classic and delicate beauty, stainless steel watch The case is equipped with an exclusive blue column-wheel automatic winding movement, and the movement of the movement can be appreciated through the transparent sapphire crystal case back. The silver dial has a 13-hour scale, and the chronograph functions include a central hand, a 30-minute cumulative dial and a 12-hour cumulative dial. A dark brown crocodile leather watch adds a finishing touch to this elegant watch.
Patek Philippe Star Caliber 2000 Pocket Watch
Patek Philippe ‘Shanghai’ World Time Limited Edition Platinum
‘No one can really own Patek Philippe, just for the next generation of custody.’ This is the classic slogan of Patek Philippe. Every Patek Philippe consumer believes that every Patek Philippe watch is designed, manufactured and tested to pass it on from generation to generation.
The next day, the Patek Philippe Residence was settled in Shanghai, replacing its Shanghai store, becoming the second “home” of Patek Philippe with a history of 174 years outside Geneva.
‘We want to create a place for Chinese consumers that is different from other specialty stores or stores. The intimate hospitality of Patek Philippe will make them feel at home and comfortable. This reflects our foothold. Market strategies for service to enhance customer experience, and brand commitment to China. ‘
Inheriting family history and brand value
I walked into the Patek Philippe Palace, as if coming to a quiet and beautiful garden world. The 100-year-old Lo Hansong, the 200-year-old magnolia … are full of greenery, and the flashy noise of the city is suddenly thrown out of the clouds.
After more than two years of design, restoration and preparation, the Patek Philippe Residence is similar to the distinguished experience of the Patek Philippe Geneva Salon, facing Chinese consumers with the highest specifications, creating a precedent for Patek Philippe in Asia. Yuandi focuses on the display of various world-renowned Patek Philippe timepieces, allowing more watch lovers to experience the uniqueness and temperament of Patek Philippe first-hand while admiring the beauty of many precision timepieces.
Today, the Patek Philippe Residence has replaced the Shanghai store, becoming the only place in the world named ‘Maison’ for Patek Philippe. Currently, Patek Philippe has three salons worldwide, located in Geneva, London and Paris. Compared with Salon, ‘Pakida Philippe Yuandi’ has a unique status. It strengthens the ‘service-oriented’ market strategy and brand commitment in China. At the same time, the building of the “Baidu Philippe Residence” located on the Bund source was formerly the official residence of the British Consulate General in Shanghai. The special geographical location and historical background have better shaped the unique image of Patek Philippe.
全新 New upgrade of customer service center
For the rapidly growing Chinese market in the high-end consumer sector, Patek Philippe has adopted a stable and service-oriented market strategy and has two customer service centers in Shanghai and Beijing. Designed to provide Chinese consumers with the most professional lifelong services from the brand.
With the opening of Patek Philippe Yuandi, Patek Philippe Shanghai Customer Service Center was newly upgraded. From the original Bund 18 store, it was relocated to the new independent site of Yifeng Bund Yuandi, which covers an area of nearly 1,000 square meters. The interior space is strictly in accordance with the global uniform standards of Geneva headquarters, creating a completely transparent and dust-free repair room, providing the best ‘medical’ environment for watchmakers and every watch. All maintenance and inspection equipment of the service center are imported from Patek Philippe’s Geneva headquarters, and the Geneva professional team in Shanghai completes the installation and testing in person.
It is understood that the Patek Philippe China customer service team is composed of professional watch technology teams from different countries such as China and Switzerland, and has received strict and complete multi-level training system for watchmakers from Patek Philippe for at least 4 weeks. Increasing the difficulty level by level. All professional training is held at the Patek Philippe Geneva Training Center, designed to give every Patek Philippe watch technical professional a high degree of control over every watch skill.
推 Limited edition for Yuandi
Patek Philippe specially designed a limited edition ‘Shanghai’ world timetable model in rose gold and white gold (25 pieces each) to celebrate the opening of Yuandi. Its 24-hour dial is marked with the red ‘Shanghai’ in the east eight district instead of the usual display. ‘Hong Kong’.
Jumbo timepieces on display for one month
To celebrate the opening of the Patek Philippe Residence, the brand set up a one-month special exhibition featuring 23 hand-crafted precious artworks including filigree enamel dome clocks, hand-carved Baccarat crystal dome clocks, hand-carved pocket watches and Unique high jewelry watch. With 21 special features, the legendary Star Caliber 2000 is the third most complicated pocket watch in the world. These timepieces are unique artistic treasures and are specially transported from Geneva to Shanghai.