No one thinks that fashion luxury is just the supporting role of BASELWORLD. The world’s watch industry, once dominated by professional watchmaking brands, has now been given a share of fashion luxury. CHANEL, GUCCI, and BLVGARI steadily occupy a considerable position on the first floor of Hall 1 of Baselworld. The air clock launched by HERMES, the tourbillon of CHANEL and the minute repeater of BLVGARI have strongly confirmed the fashion luxury brands. The determination and achievements to enter the professional watchmaking industry.
Inheriting the brand’s exquisite and fashionable culture, creating a brand’s iconic exterior design, while equipped with professional, top-level, and complex movements, this is the ‘exquisite time’ shining on BASELWORLD.
The entry of fashion luxury goods into the field of watchmaking dates back to the 1970s. At that time, the quartz movement hit the Swiss watchmaking industry. Because of its low price, accurate travel time and easy maintenance, the quartz movement was sought after by the market. Quartz movements have no technical requirements, as long as they have a good appearance, they can get good sales. And design is the strength of fashion brands. Relying on innate advantages, fashion luxury with fashion and jewelry as its main product lines, in order to expand its accessories and product lines, it has begun to enter the field of watches.
At this time, most of the top French and Italian fashion and jewelry brands started to produce watches in the form of commissioned processing.
In the past ten years, with the revival of the mechanical watch market, the export volume of Swiss watches has soared. Fashion and jewelry brands that have already started to cry in the watch market and have certain market experience are aware of the trend of the mechanized return of watches. Determined to go one step further in the manufacture of movements and gradually move towards the field of fine watchmaking.
‘The advantage of fashion luxury brands is their strong capital. They integrate the resources of the Swiss watchmaking industry well and can be quickly integrated into the field of high-end watches.’ Chang Wei, editor-in-chief of Perfecttime, said, ‘Each of these brands had It was cooperating with a Swiss watch factory, but at that time the resources were scattered, the industry was not systematic, and there was no complete series. Later, they began to acquire peripheral resources, such as watch band factories and watch case factories, to improve themselves through controlling shares. The watchmaking path. ‘
In 2000, Bvlgari restructured the new company after acquiring the top Swiss high-end watch manufacturing brand, and began to focus on the development and production of movements. The previous watch business was basically design. In 2005, Bulgari once again acquired CadransDesign, a Swiss-made dial, and Prestiged ‘Or, which produces steel bracelets and precious metal bracelets, and established its own complete watch production line. By 2007, it acquired 100% of FingerS.A. Later, Bulgari finally established itself in the development and production of high-end complex watches.
Hermes also gradually occupied the fine watchmaking industry with a similar strategy. From the establishment of a watchmaking workshop in 1978, to the launch of a Dressage watch with Hermes H1928 movement in cooperation with the Vaucher movement factory in 2003, the company invested 25 million Swiss francs in 2006 and bought a 25% stake in the Vaucher movement factory. Last year, it acquired a 32.5% stake in JosephErard, a well-known Swiss watchmaking company with a history of more than 125 years. Hermès finally consolidated its position in the fine watchmaking industry.
With the backing of fashion luxury brands backed by the group, it is relatively easy to enter the field of fine watchmaking. For example, Louis Vuitton and DIOR of LVMH, although they have not entered the field of professional watchmaking for a long time, but because of the integration of resources and technology of professional watchmaking brands such as Zenith and TAG Heuer, plus their own design advantages, Quickly entered the fine watchmaking industry.
This year is the third time that Louis Vuitton has participated in BASELWORLD. Since 2002, Louis Vuitton has entered the glorious watch industry and launched the Tambour series. This year is the eleventh year. In 2013, it participated in the third time at BASELWORLD to launch the TamborTwinChrono double. The chronograph seconds display is the first in the world. The first mechanical movement to achieve dual chronograph seconds displays its strength in the field of professional watchmaking.
Dior VIII GrandBal
The DiorVIIIGrandBal watch collection is a wonderful choice for gorgeous party and ball gowns. The design is inspired by the dress styles designed by Mr. Dior in the 1950s, such as: in and out of social circles with delicate lace, or with embroidered silk and lace evening dress. This watch is equipped with a unique Dior Inversé movement designed and manufactured by Soprod, which embodies the symbolic meaning of poetry and painting, and the patented practical rotor is looming, becoming an exquisite decoration on the dial. Gemstones are set in golden holes, and some are also decorated with feathers-the delicate and delicate decoration used in this Montian Street studio design dress. The never-ending swing of the Dior Inversé movement is reminiscent of a ball gown dancing.
Dual chronograph seconds
This watch is equipped with a unique function developed by LaFabriqueduTemps, a watchmaking workshop owned by Louis Vuitton, and has achieved the world’s first dual chronograph time difference watch. It is limited to 30 pieces. This innovative technology that displays the difference in time between two chronographs on the dial is hailed as an important milestone in the history of the chronograph.
The dial is designed by the high-end dial workshop of Léman Cadrans under Louis Vuitton. Through the translucent dark blue large fire enamel covering the platinum dial, you can see the delicate carved pattern on the dial.
With blue as the background, red and white hands, scales and minutes are very eye-catching. It is the first large fire enamel dial.
Arceau PetiteLune Watch
This year, Hermès first applied its self-produced movement to the design of women’s watches, and launched the ArceauPetiteLune 38mm women’s watch with moon phase display function, adding feminine charm. The asymmetrical lugs highlight the shape of the stirrup and the unique curve, which has become the iconic design of Hermes watches.
The new moon phase watch series is available in two versions of shiny white and black mother-of-pearl, retaining the original italic Arabic numeral hour mark. In addition to the hour and minute display, the dial also has two complex functional areas decorated with rhodium-plated wire frames. This timepiece follows Hermes’ traditional leather craftsmanship, with a crocodile leather strap, available in three shades of dark blue, gray and black, and hand-stitched with the brand’s famous saddle stitch method.
New Mademoisele Privé jewelry watch
This new jewelry watch series unveiled the mysterious veil of Ms. Chanel’s private world, and also showed her favorite iconic symbols and indispensable elements in life. The Coromandel Oriental screen dial captures the Chinese ebony lacquered screen pattern in Ms. Chanel’s apartment, using traditional Geneva techniques and the ‘big fire’ enamel process to create exquisite micro-painted patterns. The dial depicts a beautifully decorated painting swimming in a quiet river, rocky shores and plants on the shore in golden clothes, a scene of prosperity. In addition, the 18K white gold case is set with 524 diamonds (about 4.3 carats) in a snowflake style, making the watch more brilliant and exquisite.
Men’s Dive Watches
This watch movement is a ‘Swiss Made’ GP3300 self-winding mechanical movement produced by the SOWIND watch factory, with a minimum power reserve of 46 hours-the highest in GUCCI watches. The interior of the watch consists of 241 components, including an automatic rotor that is decorated with GUCCI diamonds and set with 27 gems. Surface with hour, minute and date display, power reserve indicator at 5 o’clock and small seconds at 9 o’clock. The required one-way rotating bezel is a luminous triangle mark at the ‘zero’ position to indicate the dive start time. This watch dives up to 300 meters (1,000 feet).
Ultra-Complex Ladies Watch IlGiardinoTropicalediBulgari
This is the first time that Bulgari has launched an ultra-complicated ladies’ watch. The design is inspired by the richness of nature and combines two art forms that Bulgari is best at: jewelry and micro-painting. The intricate tourbillon movement of this exquisite watch is clearly visible through the window where the parrot inhabits, and the dial and precious stones highlight the luxurious taste. This watch is a rare and limited edition with only 50 pieces available.