Luxury Brand Watches At Baselworld

No one thinks that fashion luxury is just the supporting role of BASELWORLD. The world’s watch industry, once dominated by professional watchmaking brands, has now been given a share of fashion luxury. CHANEL, GUCCI, and BLVGARI steadily occupy a considerable position on the first floor of Hall 1 of Baselworld. The air clock launched by HERMES, the tourbillon of CHANEL and the minute repeater of BLVGARI have strongly confirmed the fashion luxury brands. The determination and achievements to enter the professional watchmaking industry.

 Inheriting the brand’s exquisite and fashionable culture, creating a brand’s iconic exterior design, while equipped with professional, top-level, and complex movements, this is the ‘exquisite time’ shining on BASELWORLD.

 The entry of fashion luxury goods into the field of watchmaking dates back to the 1970s. At that time, the quartz movement hit the Swiss watchmaking industry. Because of its low price, accurate travel time and easy maintenance, the quartz movement was sought after by the market. Quartz movements have no technical requirements, as long as they have a good appearance, they can get good sales. And design is the strength of fashion brands. Relying on innate advantages, fashion luxury with fashion and jewelry as its main product lines, in order to expand its accessories and product lines, it has begun to enter the field of watches.

 At this time, most of the top French and Italian fashion and jewelry brands started to produce watches in the form of commissioned processing.

 In the past ten years, with the revival of the mechanical watch market, the export volume of Swiss watches has soared. Fashion and jewelry brands that have already started to cry in the watch market and have certain market experience are aware of the trend of the mechanized return of watches. Determined to go one step further in the manufacture of movements and gradually move towards the field of fine watchmaking.

 ‘The advantage of fashion luxury brands is their strong capital. They integrate the resources of the Swiss watchmaking industry well and can be quickly integrated into the field of high-end watches.’ Chang Wei, editor-in-chief of Perfecttime, said, ‘Each of these brands had It was cooperating with a Swiss watch factory, but at that time the resources were scattered, the industry was not systematic, and there was no complete series. Later, they began to acquire peripheral resources, such as watch band factories and watch case factories, to improve themselves through controlling shares. The watchmaking path. ‘

 In 2000, Bvlgari restructured the new company after acquiring the top Swiss high-end watch manufacturing brand, and began to focus on the development and production of movements. The previous watch business was basically design. In 2005, Bulgari once again acquired CadransDesign, a Swiss-made dial, and Prestiged ‘Or, which produces steel bracelets and precious metal bracelets, and established its own complete watch production line. By 2007, it acquired 100% of FingerS.A. Later, Bulgari finally established itself in the development and production of high-end complex watches.

 Hermes also gradually occupied the fine watchmaking industry with a similar strategy. From the establishment of a watchmaking workshop in 1978, to the launch of a Dressage watch with Hermes H1928 movement in cooperation with the Vaucher movement factory in 2003, the company invested 25 million Swiss francs in 2006 and bought a 25% stake in the Vaucher movement factory. Last year, it acquired a 32.5% stake in JosephErard, a well-known Swiss watchmaking company with a history of more than 125 years. Hermès finally consolidated its position in the fine watchmaking industry.

 With the backing of fashion luxury brands backed by the group, it is relatively easy to enter the field of fine watchmaking. For example, Louis Vuitton and DIOR of LVMH, although they have not entered the field of professional watchmaking for a long time, but because of the integration of resources and technology of professional watchmaking brands such as Zenith and TAG Heuer, plus their own design advantages, Quickly entered the fine watchmaking industry.

 This year is the third time that Louis Vuitton has participated in BASELWORLD. Since 2002, Louis Vuitton has entered the glorious watch industry and launched the Tambour series. This year is the eleventh year. In 2013, it participated in the third time at BASELWORLD to launch the TamborTwinChrono double. The chronograph seconds display is the first in the world. The first mechanical movement to achieve dual chronograph seconds displays its strength in the field of professional watchmaking.

Beautiful timepiece

Dior VIII GrandBal

 The DiorVIIIGrandBal watch collection is a wonderful choice for gorgeous party and ball gowns. The design is inspired by the dress styles designed by Mr. Dior in the 1950s, such as: in and out of social circles with delicate lace, or with embroidered silk and lace evening dress. This watch is equipped with a unique Dior Inversé movement designed and manufactured by Soprod, which embodies the symbolic meaning of poetry and painting, and the patented practical rotor is looming, becoming an exquisite decoration on the dial. Gemstones are set in golden holes, and some are also decorated with feathers-the delicate and delicate decoration used in this Montian Street studio design dress. The never-ending swing of the Dior Inversé movement is reminiscent of a ball gown dancing.

Louis Vuitton


Dual chronograph seconds

 This watch is equipped with a unique function developed by LaFabriqueduTemps, a watchmaking workshop owned by Louis Vuitton, and has achieved the world’s first dual chronograph time difference watch. It is limited to 30 pieces. This innovative technology that displays the difference in time between two chronographs on the dial is hailed as an important milestone in the history of the chronograph.

 The dial is designed by the high-end dial workshop of Léman Cadrans under Louis Vuitton. Through the translucent dark blue large fire enamel covering the platinum dial, you can see the delicate carved pattern on the dial.

 With blue as the background, red and white hands, scales and minutes are very eye-catching. It is the first large fire enamel dial.


Arceau PetiteLune Watch

 This year, Hermès first applied its self-produced movement to the design of women’s watches, and launched the ArceauPetiteLune 38mm women’s watch with moon phase display function, adding feminine charm. The asymmetrical lugs highlight the shape of the stirrup and the unique curve, which has become the iconic design of Hermes watches.

 The new moon phase watch series is available in two versions of shiny white and black mother-of-pearl, retaining the original italic Arabic numeral hour mark. In addition to the hour and minute display, the dial also has two complex functional areas decorated with rhodium-plated wire frames. This timepiece follows Hermes’ traditional leather craftsmanship, with a crocodile leather strap, available in three shades of dark blue, gray and black, and hand-stitched with the brand’s famous saddle stitch method.


New Mademoisele Privé jewelry watch

 This new jewelry watch series unveiled the mysterious veil of Ms. Chanel’s private world, and also showed her favorite iconic symbols and indispensable elements in life. The Coromandel Oriental screen dial captures the Chinese ebony lacquered screen pattern in Ms. Chanel’s apartment, using traditional Geneva techniques and the ‘big fire’ enamel process to create exquisite micro-painted patterns. The dial depicts a beautifully decorated painting swimming in a quiet river, rocky shores and plants on the shore in golden clothes, a scene of prosperity. In addition, the 18K white gold case is set with 524 diamonds (about 4.3 carats) in a snowflake style, making the watch more brilliant and exquisite.


Men’s Dive Watches

 This watch movement is a ‘Swiss Made’ GP3300 self-winding mechanical movement produced by the SOWIND watch factory, with a minimum power reserve of 46 hours-the highest in GUCCI watches. The interior of the watch consists of 241 components, including an automatic rotor that is decorated with GUCCI diamonds and set with 27 gems. Surface with hour, minute and date display, power reserve indicator at 5 o’clock and small seconds at 9 o’clock. The required one-way rotating bezel is a luminous triangle mark at the ‘zero’ position to indicate the dive start time. This watch dives up to 300 meters (1,000 feet).


Ultra-Complex Ladies Watch IlGiardinoTropicalediBulgari

 This is the first time that Bulgari has launched an ultra-complicated ladies’ watch. The design is inspired by the richness of nature and combines two art forms that Bulgari is best at: jewelry and micro-painting. The intricate tourbillon movement of this exquisite watch is clearly visible through the window where the parrot inhabits, and the dial and precious stones highlight the luxurious taste. This watch is a rare and limited edition with only 50 pieces available.

At This Moment, Use ‘core’ To Confess Tissot Watches To Create ‘520 Love Confession Experience Station’ Witness Surprise Proposal Marriage

When ‘520’ became a romantic code to open the door to love, it was upgraded to a carnival party bravely expressed by urban lovers on May 20th. The famous Swiss watchmaking brand Tissot watches cherishes its brave attitude in pursuit of love, and created the “Tissot 520 Love Confession Experience Station” in Hefei Intime Center and Shenzhen Vientiane World to help every love confess with a “core”. On the evening of May 20th, more couples assisted in the proposal of the Tissot watch movie, inviting each other to join hands in this life with ‘520’ as the secret code. Witnessed by the time of Tissot watches, the sweet love of 520 moved from love to marriage, from heartbeat to eternity. This is undoubtedly the surprise egg in the 520 activity.

Confession bus stops for love
  In the digital age, numbers are full of the secrets of love. People hide ‘I love you’ in the number 520, and Tissot watches choose to hide 520 in time. Tissot watches created the ‘Tissot 520 Love Confession Experience Station’ and designed a romantic confession bus that belongs to 520, and witnessed the wonderful journey of each love with time. Here, you can take a romantic confession bus, shout the words of love to the person you love, or stand by the time post, upgrade the paper love letter to a confession, and send your lovers. Each form is only with love. Related, every form is ‘I love you’.

Tissot watches create ‘Tissot 520 Love Confession Experience Station’

  At the same time, Tissot also unveiled a 520 limited-time theme store with an urban atmosphere. With a vibrant urbanity, the Carson Zhen I series presents every beautiful and romantic urban love, and hopes that love will last as long as the wrist movement.

Tissot Carson I Watch

  The 520 limited-time theme store style is inspired by the daily commuting scenes of urban youth, and is decorated as a bus stop for people’s daily travel. As soon as you step into the store, a dynamic urban atmosphere looms towards you. Urban bus heads and bus stop signs are displayed on both sides, and romantic urban love spreads in the store inadvertently.

Tissot watches create 520 limited-time theme store

Cinema proposal surprise eggs
  The confession bus set off, and the light of love was dreamy. In the evening of 520, Tissot watch ingeniously arranged the 520 film special. Surprisingly, as the movie subtitles scroll, the world of light and shadow comes to an end, and the love story is staged. A boy bravely showed love, confessed to her girlfriend with a handful of red roses, and sent her an invitation to life, and when the girl took the bouquet to express ‘I would’, the audience instantly set off a romantic climax.

Couples propose marriage in Tissot 520 surprise

  The movie is the art of time, 24 frames per second, and love is the story of time. The phrase ‘I want’ is a lifetime. This brave confession is undoubtedly the surprise egg of the 520 event. 520 has come to an end, but ‘I love you’ has just begun.

Technical Parameters:

Tissot Carson Zhen Men’s Watch
Reference price: RMB 5,450
-Made in Switzerland
-Mechanical power 80 movement
-Rose gold PVD-coated steel case with polished details
-Sapphire glass and transparent case back with anti-glare coating
-Water resistance to withstand pressures equivalent to 5 bar
-Calf leather strap
-Size: 40mm * 40mm

Tissot Carson Zhen Women’s Watch
Reference price: RMB 5,850
-Made in Switzerland
-Automatic movement, 44-hour power reserve
-Sapphire glass and transparent case back with anti-glare coating
-Water resistance to withstand pressures equivalent to 5 bar
-Stainless steel strap with standard buckle
-8 natural Westelton diamonds, 0.04 carat
-Size: 30mm * 30mm

Five Collection Platinum Watches

Platinum has always been a symbol of nobility and elegance, and platinum watches have also been favored by watch lovers. Today, I will introduce five platinum watches worthy of collection.
Patek Philippe REFERENCE 5951P platinum watch

 The cushion-shaped case popular in the Art Deco period is an exclusive feature of Patek Philippe. Patek Philippe knows that platinum is the highest precious metal, so the case is made of platinum to pay tribute to the extraordinary movement inside. This slim movement is only 7.3mm thick and features a single-button timing device. In addition to this unique feature, there is also a sophisticated perpetual calendar.
 Case: cushion-shaped platinum case, sapphire crystal transparent cover, which can show the movement of the movement, interchangeable platinum case back. Interchangeable platinum case back.
 Dial: black dial, leaf-shaped hands, short stick hour markers.
 Movement: Mechanical movement with manual winding, 400 parts, 27 jewel bearings, 48-hour power reserve, 21,600 vibrations per hour.
 Functions: hours, minutes, small seconds, chronograph, perpetual calendar, day / night display.
Vacheron Constantin PATRIMONY TRADITIONNELLE CALIBRE 2253 platinum watch

 In addition to ultra-complex mechanical watches, Vacheron Constantin also launched a limited edition series of only 10, all in platinum case. The watch has many complex functions, including a perpetual calendar and a time difference adjustment, which can show the difference between the real time of the natural cycle and the regular time. The watch also shows sunrise and sunset times at the location the buyer chooses.
 Case: Round platinum case with sapphire crystal case back, which shows the movement of the movement.
 Dial: Frosted platinum dial, crown prince hands, short stick hour markers, double minute scale.
 Movement: Manual-winding mechanical movement with tourbillon, 457 components, 30 jewel bearings, 14-day power reserve, 18,000 vibrations per hour.
 Functions: hours, minutes, small seconds, power reserve display, perpetual calendar, time difference display (with sunrise and sunset time display).
IWC Portuguese Tourbillon Platinum

 With its wide popularity, the IWC Portuguese series is unique in its classic dial and flying tourbillon with a 7-day power reserve display. This model originally appeared in 2004, but IWC in Schaffhausen offers a platinum model this year and adds a retrograde analog date display. When the pointer points to the last day of the month, it will automatically jump back to the starting point.
 Case: Round platinum case, sapphire crystal case back, showing movement movement
 Dial: black ruthenium-plated, leaf-shaped hands, Arabic numerals.
 Movement: Calibre 51900 self-winding mechanical movement, a flying tourbillon with 81 components, 44 gemstone bearings, a 7-day power reserve, and a frequency of 19,800 vibrations per hour.
 Functions: hours, minutes, retrograde date, power reserve.
Harry Winston CLUSTER OF TIME Platinum Watch

 This masterpiece by Harry Winston is one of the most famous timepiece collections of this American jeweler. This pendant pocket watch, originally popular in the 1930s, can be used as both a timepiece and jewelry. The case is made of platinum, perfect for precious timepieces. The Cluster of Time platinum watch is set with more than 1,000 diamonds and weighs 57 carats. The cut types include oval, marquise and brilliant.
 Case: Teardrop-shaped platinum case with diamonds on the dial and case back.
 Dial: pavé diamonds, short stick hands, no hour markers.
 Movement: Quartz Electronics.
 Function: hours and minutes.
Graff GALAXY Women’s Platinum Watch

 This exquisite evening watch is beautiful, and its classic case design is derived from the most classic jewelry tradition. Based in London, Graf chose platinum to create a small, elegant round case and bracelet. This natural pure white precious metal is irregularly set with 30 carats of diamonds and blooms with extraordinary brilliance.
 Case: Round platinum case with diamonds.
 Bracelet: Platinum bracelet with diamonds. Dial: pavé diamonds, short stick hands, no hour markers.
 Movement: Quartz Electronics.
 Function: hours and minutes.
 More information on platinum watches in the watch home.

Heuer New Concept Cool Watch Monaco V4 For Only 150 Pieces Worldwide

TAG Heuer announced the official launch of its most bold and innovative mechanical chronograph with a timing accuracy of one hundredth of a second, to commemorate the 150th anniversary of TAG Heuer. As the first high-end mechanical watch born in the new millennium, TAG Heuer Monaco V4 may be the first outstanding contribution in the field of watchmaking innovation in this century. It represents a radical overthrow of tradition and a pioneering spirit in the field of mechanical watches. This industry-leading belt-driven watch was first introduced as a concept watch at BaselWorld 2004, and is now officially launched at TAG Heuer’s factory in La Chaux-de-Fonds Produced. The new TAG Heuer Monaco V4 platinum watch is entirely hand-crafted, highlighting its unique luxury, with only 150 sold worldwide.
In 2004, TAG Heuer invented the world’s first belt-driven watch with a linear balance wheel and ball bearings, the Monaco V4 watch. On the occasion of the 150th anniversary of TAG Heuer, TAG Heuer announced Monaco V4 as a commercial product and released the model for sale to the public. This was once considered impossible by many in the industry. Obtained two patents, 100% TAG Heuer Monaco V4, to show its legend to the world. This is a transcendence of TAG Heuer’s glorious history. This eclectic technical masterpiece has changed people’s concept of watches. With its unparalleled quality, it not only reflects the tradition of luxury and noble Swiss watchmaking, but also completely subverts this tradition. This bold design masterpiece once again highlights TAG Heuer’s declaration of leading design innovation and confirms its world-famous motto: ‘Swiss Avant-Garde since 1860’.
The technology used in the design, prototype and production of the Monaco V4 watch is also used to develop complex aerospace systems. The tools, technologies, and expertise involved are derived from the full integration of different disciplines, such as the automotive and IT industries, applied mathematics, chemistry, climatology, computer engineering, and micromechanics. TAG Heuer specially manufactures new processing equipment and methods, including exclusive software (TAG Heuer is an industry pioneer in 3D modeling and digital synthesis), automatic miniature optocouplers, and rheologically controlled high-pressure injectors.
Today, the Monaco V4 is manually assembled by the famous watchmaker Denis Badin, who has been awarded the ‘Best Master Craftsman of France’ by Heuer, ensuring that the watch is flawless: combining the most advanced cutting-edge technology today with the longest-standing traditional craftsmanship. .
独一无二 This unique luxury watch is made of 950 platinum and will be listed on the occasion of the 150th anniversary of TAG Heuer. It is limited to 150 pieces worldwide and sells for RMB 650,000.