Chopard Chopard Shanghai Store Reopening

CHOPARD, a watch and jewelry family brand from Switzerland, has been adhering to the brand concept of pursuing excellence and innovation since its establishment in 1860. On August 20, 2015, the CHOPARD store located on the first floor of the Shanghai International Finance Center IFC reopened with its unique design. ▲ Thierry Despont, a well-known French architect, has adopted the design elements of fine jewelry for the first time.

Adhering to the globally unified innovative design concept and decoration style, the main tone is warm wood tones, combined with warm and comfortable soft lighting, to create a classic style with elegance and luxury without losing the warmth. The decorative details are exquisite, elegant and fashionable, which reflects the co-president Caroline of Chopard. Ms. Caroline Scheufele ‘want to encourage our friends and customers to explore and discover the colorful world of Chopard’.

The opening of the new store has specially launched the Happy Diamonds series, with a flying butterfly as the shape, creating a brand new jewelry watch. The exciting appearance design, combined with the exquisite and delicate manufacturing process, create a feminine and feminine touch. Two butterflies in relief form, paved with sapphires and brown diamonds, rest on the case of the Happy Diamonds Butterflies watch.

The same case and dial set with diamonds echo each other by wonderful arcs, and there are seven diamonds moving freely between the two arcs. In the center of the dial, beautiful diamonds outline the butterfly on the bottom of the purple mother-of-pearl.

An Epic Journey Across The Atlantic: Montblanc Pays Tribute To The Pioneering Spirit Of 1906 At Sihh

Inspired by the historic feat of transatlantic in the early 20th century, the top luxury brand Montblanc celebrated its 110th anniversary. Brand ambassadors Hugh Jackman, Charlotte Casiraghi and Miss Guilun Magnesium came to the scene , Starlight glittering grand event.

Montblanc Global CEO Mr. Jérôme Lambert, Montblanc Brand Ambassador Ms. Gui Lunmei, Mr. Hugh Jackman and Ms. Charlotte Casiraghi

Montblanc Brand Ambassadors Charlotte Casiraghi and Mr. Hugh Jackman

   (Geneva, January 18, 2016) Montblanc presented an exclusive reception and distinguished banquet at the Geneva International Haute Horlogerie Show to celebrate the 110th anniversary and pay tribute to the pioneering spirit that dates from 1906 and guides the development of the brand. The venue of the reception and dinner is the Parkdes Ovis Hotel overlooking Lake Geneva. The famous and sacred place of the Swiss Jura mountain range is transformed into a gorgeous ocean liner in the universe, and the beauty is fascinating. The elegant exclusive space is reminiscent of a wonderful transatlantic journey, which not only inspired the founders of Montblanc at that time, but also inspired the new 4810 series timepieces.

Designer Marc Newson and Jérôme Lambert, Montblanc Global CEO

Designer Marc Newson

   Montblanc’s global CEO, Mr. Jérôme Lambert, went to a feast with brand ambassadors Hugh Jackman, Charlotte Casiraghi and Miss Guilun Magnesium to kick off the bright night. Montblanc’s best friend and famous film star and director Pierre Niney, the most influential designer Marc Newson, Spanish actor Macarena Gomez, and singer and director Aldo Comas also attended the scene, starlight shining to light up the winter night. At the reception party, the elegant trio reproduced the classic melody once echoed on the magnificent ocean ferry, lingering in the ears of VIPs. The glittering lanterns, elegant modern art deco and giant ship models make guests feel like they are in the golden age of transatlantic, and feel the extraordinary charm of this miraculous journey.

French film star and director Pierre Niney and Montblanc Global CEO Jérôme Lambert

French film star and director Pierre Niney

   The latest Montblanc 4810 series timepieces are displayed on the background wall. The collection is inspired by the revolutionary golden age of adventure and inherits the essence of fine watchmaking. It is a masterpiece for modern travelers who seek precise timekeeping. The master craftsman showed the watchmaking process to the guests on site, perfectly showing the brand’s ultimate pursuit of following the tradition and continuous innovation to develop high-performance and complex watches. The new Montblanc 4810 series Universal World Time Pocket Watch 110th Anniversary is the brand’s first pocket watch, with World Time function, the perfect timepiece for transatlantic needs. Montblanc 4810 series external tourbillon ultra-thin watch showcases the movement independently developed by the brand, equipped with a patented external tourbillon function and added a quick stop seconds device. The Montblanc 4810 Series Double Fly Chronograph 110th Anniversary model combines the flyback chronograph and the two-time function, making it the best companion for modern travelers. The centerpiece of the background wall presents the 110th anniversary edition of the Montblanc Villeret Cylindrical Tourbillon pocket watch, limited to 8 pieces, with a tourbillon equipped with a cylindrical hairspring, a triple time zone indicator and a world time display with northern and southern hemispheres. The complexities of fine watchmaking underline the brand’s top craftsmanship and ingenuity.

Spanish singer and director Mr. Aldo Comas and actor Miss Macarena Gomez

Miss Macarena Gomez, Spanish actor

   At the dinner scene, the distinguished guests’ wrist styles flowed under the spotlight, which was remarkable. Miss Charlotte Casiraghi wore a Montblanc Bohème Perpetual Calendar watch, which was glamorous and glamorous, while Ms. Guilun Magnesium’s Bohème Day and Night Display watch added glory to her simple and fashionable look. Mr. Hugh Jackman specially selected the new Montblanc TimeWalker series external tourbillon minute chronograph released on SIHH to shine the audience. As night fell, the VIPs seemed to have boarded an elegant ocean liner, crossing the Atlantic Ocean, and experienced the 110-year journey that led the founder of Montblanc to continue their journey of miracles.

Rolex Presents 2015 Basel World New Products Exhibition

From June 19th to July 12th, 2015, ‘The Rolex Experience’ on the Bund will be grandly presented at the Baselworld Watch & Jewellery Fair 2015 The new watch and a new generation of mechanical movement set a new benchmark in precision timepieces, surpassing the level of the Swiss Observatory-certified precision timepiece (COSC).

Rolex Oyster Perpetual Day Calendar 40-Platinum

   This year, Rolex presented a number of innovative inventions, including the new generation 3255 mechanical movement in the new Oyster Perpetual Weekly Calendar Type 40, and a patented high-tech strap called OYSTERFLEX. By then, these new classic masterpieces will be unveiled in their nearly one-month exhibition.

Rolex Oyster Perpetual 39-904L stainless steel

   ‘Rolex World’ is a collection of brand history, sponsored event themed exhibitions, classic watch displays and watch sales. This exhibition gathers Rolex classic heritage style, bringing to the public a veritable annual new product appreciation and a full range of interactive brands Experience.

Rolex Oyster Perpetual Women’s Diary 28-Everose Gold

Exhibition address: “Rolex World • World”
1F, No.27 Zhongshan East First Road, Huangpu District, Shanghai
Duration: June 19 to July 12, 2015
Appointment and inquiry details: (021) 3330 0091

New Golf Brand Ambassador Joins The Audemars Piguet Luxury Watch Family

Siremas piguet (Audemars Piguet) watch brand and legendary golfer and the brand’s first image ambassador Sir Sir Nick Faldo warmly welcomes four new professional pros to join the audemars piguet family. Sir Nick Faldo is proud to announce that Swedish golfer Henrik Stenson, French golfer victor dubuisson, Thai golfer Kiradech Aphibarnrat and American golfer Peter Uihlein have joined the prestigious team of audemars piguet golf brand ambassadors. This team is composed of outstanding players, which perfectly explains the brand’s philosophy: ‘Control the routine, create innovation.’

Francçois-henry bennahmias, the chief executive of audemars piguet, a former world professional golfer, emphasizes: ‘Passion, precision and rigor are both the spirit of golf and the core values ​​of fine watchmaking. Audemars piguet is proud to be with a passionate world class Top golfers work together. They are not only technically outstanding, they also have the spirit of constantly pushing the limits. ‘

Sir Nick Faldo is a great legend in golf. The British gentleman holds six golf grand slam titles, and his perfect swing technique has left a glorious page in golf history. In 1988, Sir Nick Faldo, known for his delicate style, became the first brand ambassador for audemars piguet. In 1992, 1997 and 2002, the brand introduced several limited edition watches of the Royal Oak series with the same name. Today, we can still see his active figure in golf: he is a TV commentator, a golf course designer, and the founder of the faldo series, an international youth organized in cooperation with audemars piguet Tour.

Henrik Stenson, currently ranked No. 3 in the world, has always been known for his unique elegance. The calm, acclaimed ‘iceman’ Swedish golfer is undoubtedly the best player of 2013. He won the championship three times on the pga tour, and was the first player in history to win both the Fedexcup and the race to dubai in the same year.

Born in 1990, victor dubuisson is a musketeer in golf: he is unique in style, bold and talented. The idol-level French player has just become a professional golfer just four years ago, and has become the best player in his class, climbing to the 26th position in the world. At the end of 2013, he also won one of the most prestigious events on the European Tour: the Turkish Airlines Open. In early 2014, he also made a remarkable performance in the World Match Play Championship final in Marana, Arizona. In the eyes of experts, the future of victor dubuisson is limitless.

Radekiradech aphibarnrat is one of the most outstanding players on the Asian Tour. Born in Bangkok in 1989, he is smiling in all circumstances. He loves motorsports and has performed well in youth competitions, and then shined at the 2013 maybank malaysian open. At the end of the season, he maintained his dominance on the Asian Tour and was named Player of the Year, now ranking 72nd in the world.

Erpeter uihlein, this young American player, is a winner. Born in 1989, he represents the next generation of golfers with both power and technology. He officially started his career in 2012 and participated in the European Tour. This extraordinary decision brought fruitful results: he won his first professional tour title the following year, and won the Sir henry cotton rookie of the year Sir Sir Nick Faldo The American player who won this award. peter uihlein is currently ranked 71st in the world.

Introduction To Jaeger-lecoultre Master Compressor Watches

Jaeger-LeCoultre’s new Master Compressor Extreme LAB watch this year, at first glance, it is like a beautiful woman wearing a layer of black gauze, hollowed-out dial, partially hollowed-out hands, solid small dial and looming movement Intertwined, forming a dreamlike effect. It seems naked, and it seems that there is a layer of veil, so you can’t see it clearly.
一切 All of this is like a long-planned seduce, using the latest research results of high-tech, cutting-edge materials and watchmaking to conspire, it is difficult to resist this temptation. The movement is placed in a sturdy case made of TiVan 15 alloy. TiVan 15 alloy is composed of two metals, vanadium. It is light and wear-resistant. Its scratch resistance is 15% higher than that of traditional alloys. Tough and harsh environment. The hollow dial allows you to appreciate the structural details of the movement through the sapphire crystal. Many of the movement components are coated with black PVD, which contrasts with the white digital hour markers and gold hands of the watch, and also enhances the translucent visual effect.
In daily life, the watch is exposed to many different magnetic fields, which affects the accuracy of the watch’s travel time. In order to protect the movement from magnetic fields, the traditional method is double-layer case technology, that is, a layer of case is added to the outer case. But if you use this degaussing technology, you can’t leave so many cutouts on the dial to achieve a dreamlike effect. Jaeger-LeCoultre watchmakers have developed a non-magnetic silicon escapement that keeps the most critical parts of the movement from being affected by magnetic forces. After countless trials, Jaeger-LeCoultre engineers and watchmakers worked with physicists to use a special alloy to make gear parts that moved before the escapement ran.
The choice of this alloy reduces the risk of the movement being magnetized. Because of this, the antimagnetic ability of this watch is as high as 140 Gauss, far exceeding other existing mechanical watches, without the need to place the movement in a thick double-layer case. The glamorous see-through outfit was made possible by the high technology and new materials behind it.