Mastercard Global Destinations Cities Index survey report shows that London topped the list in 2014 and 2015, becoming the world’s most popular travel destination city. Although London fell to the second place after ranking in Bangkok in 2016, it is still one of the most visited cities in the world. It is no wonder that the tourism industry is the main driving force for the growth of luxury sales in the UK. In 2016, 48% of visitors to London visited Of spending is spent on shopping.
Watch and clock gallery (acquired by Swiss retailer Bucherer last month) operates four independent stores, including the self-timer watch business in Selfridges. Gallery chairman David Coleridge said that a ‘significant percentage’ of his watch sales came from tourists.
Audemars Piguet Royal Oak Offshore Chronograph and Royal Oak Automatic
‘The weak pound is still stimulating retail business in central London.’ David Coleridge said the highest-selling brands include Rolex, Tag Heuer, Omega and Patek Philippe, and Audemars Piguet is equally popular. Brands such as Rolex and Tag Heuer have ‘broad appeal-for example, not just the Chinese and the British like it,’ said David Coleridge, ‘while Audemars Piguet is more focused on the relative rarity and superior branding of the product, which has been in short supply . ‘
Roger Dubuis Excalibur
Audemars Piguet’s best-selling models in the UK include the Royal Oak 41mm stainless steel self-winding watch (with black or silver dial, £ 15,000), and the Royal Oak offshore 42mm stainless steel chronograph (with slate gray dial) , £ 21,900) or 18K rose gold chronograph (with rose gold dial, £ 34,300). At Harrods in London, Audemars Piguet’s limited edition watches are selling well, and famous shopping destinations have attracted global buyers looking for high-value, limited edition timepieces. Richard Mill and Roger Dubuis are particularly sought after brands, which opened their first boutique in Harrods, London last month, and consumers are particularly interested in Roger Dubuis Excalibur watches .
TAG Heuer Carrera and F1
Sports watches are also very popular in the UK. For example, TAG Heuer’s best-selling models are the Motorola inspired Carrera series (up to £ 3,550) and the F1 series (starting at £ 1,550).
Patek Philippe Aquanaut
At present, Patek Philippe has also noticed the public demand for sports design. Mark Hearn, general manager of the brand’s British company, said that the Nautilus and Aquanaut series are welcomed by both men and women, and it is interesting that more than half of Patek Philippe watch sales occur outside of London. ‘Typical British buyers are those who favor low-key elegance and timeless style,’ adds Mark Hearn. ‘Usually, they are looking for watches that truly have both monetary and emotional value to pass on to future generations.’
Cartier Drive de Cartier watch
In fact, this classic, historical watch often sells well in the UK. This year, the Cartier Tank series celebrates its 100th anniversary, and the British market’s demand for this series of watches shows no sign of abating. Cartier UK Managing Director Laurent Feniou said: ‘This iconic watch has inspired countless variations while successfully maintaining its unique identity and continues to sell well.’ The Ballon Bleu de Cartier watch also performed well, released last year. The Drive de Cartier watch is a ‘successful’ watch, this year Cartier once again launched a slimmer and stylish style.