Rolex grandly launched new watches and a new generation of mechanical movements at the Baselworld Watch & Jewellery Fair 2015, setting a new benchmark in precision timepieces, surpassing the Swiss Observatory-certified precision timepieces (COSC) Level. This year Rolex presents several innovative inventions, one of which is a patented high-tech strap called OYSTERFLEX. The inside of this strap is metal, and the outer layer is covered with rubber injection molding. In addition, Rolex has introduced a number of exquisite new dials, showing the ingenious combination of high technology and traditional craftsmanship. From the movement, the case, to the strap, Rolex has fully mastered all aspects of watchmaking technology. These innovative inventions can be regarded as outstanding examples.
Day of the week 40 and 3255 movement
The Oyster Perpetual Day of the Week calendar is well-known by celebrities and prominent figures, and therefore enjoys the reputation of ‘the table of heads of state’. Rolex launched a new generation of Oyster Perpetual Day-of-the-Day calendars, incorporating this prestigious model with a new design, including a 40mm case and a new 3255 mechanical movement that set new standards in chronometer performance. In the late 1950s, Rolex launched the ‘Superlative Chronometer’, a superlative chronometer, which established its status as a symbol of excellence and prestige. The new day-of-the-week calendar model is even higher and keeps improving.
The new-generation 3255 calibre showcases outstanding watchmaking craftsmanship and has 14 patents. It is excellent in precision, power reserve, shock resistance, antimagnetic, convenience and reliability, easy to use, and very reliable. This movement is equipped with Rolex’s newly designed patented Chronergy escapement, which is energy efficient and reliable. The new day-of-the-week calendar is available in 950 platinum, 18 ct yellow, white gold, or eternal rose gold, and is complemented by a number of sophisticated new dials that fully demonstrate the essence of reinterpretation.
Women’s Diary 28 with Silicon Hairspring
Rolex introduces a new generation of Oyster Perpetual Women’s Date watches, featuring a redesigned case with a diameter increased to 28 mm, and a 2236 mechanical movement equipped with Rolex’s patented Syloxi silicon spring, providing the performance of a top chronometer. The new generation of women’s diary is available in 950 platinum, 18 ct yellow or everose gold with a new design dial.
Accurate new benchmark
In terms of precision timepiece performance, the next-generation day calendar and women’s date models represent Rolex’s most innovative technology. Both watches are equipped with the latest movements developed by Rolex, movements 3255 and 2236, respectively, setting new benchmarks in accuracy, which is twice as high as precision timepieces certified by the Observatory (COSC). Rolex has developed new methods and high-tech equipment to simulate the real life situation of the wearer, so as to test the accuracy of the top chronometer precision timepieces. In addition to these unique timing tests, all Rolex movements are systematically sent to the Swiss Precision Timepiece Testing Center for certification. Rolex testing is not limited to the movement, but also includes watches with assembled movements and cases. The movement is tested in this new way, so Rolex timepieces are extremely accurate.
Yacht-Master with OYSTERFLEX strap
Rolex introduces the new oyster Perpetual Yacht-Master classic new 18 ct eternal rose gold black watch with classic nautical watch, especially equipped with a patented Oysterflex strap developed by Rolex. This innovative design combines the ruggedness and reliability of a metal strap with the flexibility, comfort and beauty of a rubber strap. The subtlety of the strap is that the inner part is made of super-stretch metal sheet, while the outer layer is covered with high-performance black rubber injection molding.
The new Yacht-Master is available in 40 mm diameter and 37 mm new sizes. Its 18 ct eternal rose gold oyster case features a rotating bezel, and new matte black Cerachrom ceramic dials set off polished three-dimensional figures.
New Oyster Perpetual
Rolex introduced the new Oyster Perpetual series. In addition to the 39 mm model, there are also 26, 31 and 34 mm models with unique new dials. The new models complement the 31- and 36-mm Oyster Perpetual movements launched in 2014 to form a collection that includes a variety of sizes and attractive dials, fully highlighting Rolex’s legendary image.
Log pearl lady’s type 39 with superb gem setting
Rolex presents three new Oyster Perpetual Diary Pearl Lady watches, each with a new 39 mm case. Every 18 ct yellow or white gold watch subtly blends Rolex’s watchmaking craftsmanship with the charm of gold and colored gemstones. These exquisite jewellery watches are equipped with the new 3235 movement and a gorgeous outer ring, which is set with 48 gradient-cut square-cut sapphires-blue to magenta, blue to green and orange to yellow. Building each group of natural gemstones and achieving the perfect gradient color effect, the process is complicated and difficult, but in exchange for beautiful results, the gemstone outer ring of each watch is unique and extraordinary.
Gellini Cellini Time
For the classic Cellini series, Rolex has launched four gemini-set cellini timepieces with a 39mm 18 ct white gold or eternal rose gold case and a diamond or single outer ring or double outer ring to choose from. The double outer ring style consists of a diamond-set outer ring and a classic triangular pitted outer ring. On the black lacquered dial, 11 diamonds are set at one end of the hour markers, making them dazzling. The diamond-set single bezel is paired with a pink or rhodium-white dial with sun light effects and set with extended hour markers.
The above is the cutting-edge information of the Rolex Pavilion at the Basel International Jewellery & Watch Fair 2015 prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, so stay tuned.
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